With something as big as social media, there are bound to be a few myths and legends around how it can work for a business. These myths can seem somewhat intimidating, especially for newcomers to social media. Thankfully all of them are not only bustable but also provide a way to build a tribe online.
So, whether people want to get more Instagram followers or just want to get an audience for a new project, prepare to get myth busting!
Myth 1: Social media is a time sink
Everyone has heard tales of the ‘black hole’ that is social media, where time goes to die amid cat videos and endless scrolling. However, the black hole only forms when people don’t have a purpose about what needs to be done on social media. Then they get distracted and the time sink begins.
So first, take some time to create a purpose for social media. Set a timer for an amount of time that needs to be spent on social media, whether that is 10 minutes or 30. Then set a purpose for that time. Will the time be spent responding and retweeting? Will you be following new influencers or posting your newest content?
Once the purpose and a time limit are added to the scenario, then things will be done without worrying about losing any time.
Myth 2: Social media won’t bring sales
Many people see social media as a money pit, where they can invest in buying likes and followers, only to get nothing in return. However, social media is a powerful connection tool, where having an updated account that is well kept and has an audience will bring people forward.
No one knows when an influencer will stumble upon the post or the blog that they just have to share, or when treating an influencer with some respect and making the right comment can open up a big deal. It might take a while and be a little hit and miss, but social media is a passive way to bring people in.
Myth 3: Everything must be personal or professional
If a social media account is created, it either needs to be for a business and thereby only contain professional posts. Or it needs to be personal and contain the personal things you enjoy, anything in the middle doesn’t work.
Well, having a mix of personal and professional posts can bring in more customers. Seeing numbers and statistics and press releases are all well and good, but all that data needs to be connected to a real human. So, while some types of posts might be in poor taste to show for a professional blog (selfies fall in this category) there are some ways to make your posts personal to bring people in.
Three myths busted
When it comes to getting an audience on social media, the myths can often outweigh the facts and prove to be discouraging, but busting these myths should restore the drive to create an epic social media account!