Everyone should have a website if they have social media and vice versa, but how do you ensure the two work seamlessly together? Social media should bring people to your website, and your website should make people want to go to your social media accounts.
If you leverage it right, your website should help you gain Instagram followers, and your social media should connect people to your site. But how do you ensure the two connect well, without one overpowering the other?
First, make sure you have social media buttons somewhere on your website. Normally these can be done on the contact page, or they can be placed on the sidebar. As long as they aren’t placed anywhere where they can be obstructing and aren’t in the viewers face, then you’re good. But once someone clicks on your links, ensure they open your account in a new tab.
Viewers want to do all their work in as few clicks as possible, and they shouldn’t have to click on your Facebook account, to get on Twitter, to get to an article, and then finally get to your website. So, make sure your social media buttons are all easy to get to and open in new tabs to ensure that they don’t leave your website.
If your social media links are on your Contact Page, then a way to connect people to your social media is needed on every page of your website. That way, a client can quickly and easily contact you and also see your social media pages with just one click.
Social media can also be directly integrated into the website, where people can see a live feed of your tweets or posts. If you want to go this path, then posts should fit with a schedule, and you should be posting regularly. In addition, most of your posts should be posts that contribute value, and these should be the regular ones.
Updates, links, and more personal posts can be done whenever, but be sure to show off the value posts so your website can bring in people who appreciate your value. Also, stick with the terms and such that you know, and ensure that you are kept up to date. No one wants to sound like a fossil and mess up the common terms.
Finally, what’s the point of creating all this content if you don’t share it with others? Your website should have share buttons to spread your great content to others and ensure what you are saying gets out into the world. Make it as easy as possible to share deals and items and other things with a wide audience.
Integrating social media and websites together is an easy fix that can bring a lot of customers together and help bring social media audiences over to your website. So take some time to review your standings on the media sites you use, and see if they are good enough to connect to your website.