A million likes, a dozen shares, and thirty comments. Everyone who is everyone on social media is captivated by these numbers, but each number carries a different weight when it comes to how they show up in the algorithm.
If you want your posts to be the most liked and rocket up to being extremely popular on your chosen social media, then you’ll need to know which piece of engagement is the most valuable. So, let’s break them down into the three major types. Then you can use the best type to figure out how to increase Instagram followers without having to buy more of them.
Likes: They might be what you get the most of, but they also are the least valuable in terms of weight. A like is a simple click, a throwaway gesture. It’s something you can do thousands of in one day. So, getting a million likes is good, but doesn’t help for exposure.
Comments: Comments are 2nd best in terms of weight because they represent interaction. Someone took the time out of their day to connect with you and share their opinion on a story or a post, and then you can click on their name and start a real connection.
Shares: These are the heaviest items in terms of weight because someone is sharing your work and giving you far more exposure. If you have a dozen shares to a dozen different networks, then you and your post have connected with a bunch of different people.
How do you create sharable content? Well, first you need to ensure that the content is worth sharing. Make the content emotional, focus on a call to action, and make it conditional. Let’s say you find an adorable article about puppies that you think deserves to be shared.
First, it needs to be emotional, so if it’s about happy puppies or if it tugs at your heartstrings then you are on the right track. If you are feeling an emotion, then other readers will too. Give a conditional call to action at the end, so say something at the end like “Share this with a dog owner in your life.” Chances are the dog owners in your reader’s networks will get right on sharing this!
Experiment and take the time to see what type of posts are more likely to be shared and remember no one became an instant success in a day.
In addition, when you see something great, share it. Don’t just tap the like button and call it a day on the posts you view. Not everything has to be shared, but if you really enjoy a post take the time to write a comment and at least share your opinion. Chances are someone else will return the favor by sharing your post as well.
Remember, that social media is a two-way street. The more you share other people’s work, the more your own stuff will be shared back. Then there’s popularity for everyone!